An effective Business Purpose Statement would be nothing less than a live testimony to the goal of your organization. And it would require a firm, determined execution of that statement. After all, no one wants to put his or her business in the hands of someone who is not committed to achieving his or her goals.
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Without a clearly defined mission, your mission statement can become a significant liability for your business. Your clients and employees may pick up on it and either begin to feel some or all of what you are trying to convey in your letter. That would certainly not be a very good thing. So, the last thing you would want to happen is for your business purpose statement to lose its focus or the detail to get lost within the mass of other more general phrases.
So, when you get to the drafting stage, find out what your mission statement is supposed to accomplish. Ask yourself if your organization is focused on specific goals, and if it has some thought to serve those goals. Then, write your purpose statement in the way you would if you were putting together a mission statement for a non-profit organization.
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The language and syntax of a business purpose statement is going to be different from a mission statement. Most of the time, you will want to use simple language to communicate your main focus and mission. You might even decide to leave out any critical words you would use in a mission statement. You can always fill in the gaps with explanatory notes.
Other times, you might find yourself asking a question that involves more technical jargon. That’s okay. Just write it as clearly as you can and read it back to yourself several times as you are writing. If you have to, or if you are asked to, write a related mission statement about why you chose the words you did. That will help you see the big picture more clearly.
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Sometimes, you will want to use direct statements. These can be as concise as, “My Company wants to supply quality products to the customer.” Other times, you will find yourself using an agenda. These can often be the most helpful to understand the vision and purpose of your organization.
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With these business purpose statement examples, you will be able to see how your vision, mission, or program will be addressed in a letter or speech. It’s not going to be easy to achieve. So, you need to have a firm grasp of your organization’s objectives.
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