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Positioning Statement Example

A Positioning Statement is a complete outline of your company’s future strategy for expansion, products, and customers. It provides an overview of your future operating goals and objectives and outlines the path you will take to achieve them. The positioning statement should also include your key objectives, as well as an outline of your business plan.

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OS often specifies the role of each department in the future organization. In this section, they include the listing of positions, products, and services the company will sell. You also want to include a section that describes how each person will interact with the other employees. You can also include links to additional information and publications that describe the same subject matter.

This section includes a section describing the role of the product details. The role of the product details includes your company’s mission statement, development goals, product selection criteria, and product introduction and customer requirements. Product introduction and customer requirements details include the name of the product, how it will be introduced to the public, how many sales it will generate, and the price point.

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In this section, you can provide information about the business model of your organization. The model information includes a description of the sales function, the production process, and any key salespeople.

The summaries in this section include a sales presentation, descriptions of the marketing activities, and sample promotional literature. This should include templates for your brochures, catalogs, flyers, and posters. The samples include your company logo, color scheme, and a sample sales letter.

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This section contains information that will help the Marketing Department develops sales letters, articles, and flyers. They include descriptions of the product, its features, and the introduction to your website.

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Apos is helpful because it provides a complete timeline for your organization. If you do not include this information in your Positioning Statement, your company may not have the proper planning tools to make the necessary changes. Apos also provides important references, which can assist your recruiting efforts.

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